At the risk of sounding like a broken record, let me tell you a true story. It’s slightly earlier today and comic book news Web Sites are beginning to post articles suggesting something big happens in Batman #10 – the latest chapter of Scott Snyder’s Night of the Owls crossover. Seeing as how I haven’t taken my lunch break yet and that we live in an amazing era of technologically, I decide that I might as well just download and read the comic before some idiot online spoils in a headline whatever it is that happens in this issue that I’m sure will change Batman forever or at least until Tony Daniel gets the opportunity to taint it. I’m sorry. That was off topic, unnecessary and just mean.

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It’s been a crazy few weeks for DC Comics fans with the reveal that the current series Flashpoint would lead to a complete relaunch of the entire DC Universe in September as the company will be releasing new first issues for fifty-two titles. Interestingly, DC has promised a reimagined DCU featuring in many cases younger, more modern takes on their classic characters and a more diverse line overall in terms of both the ethnicity of their characters and the genres of books they publish. A previous attempt to comment on this news when very little was really known about the relaunch resulted in what amounted to a nasty letter to comic fans about their phony outrage and their tendency to rush to judge was out-of-date before I had typed the last word. As a result, I’ve recruited PTB to help keep the discussion grounded and offer his perspective as a non-DC fan.
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DC Comics launched a new app for Apple’s mobile platforms overnight. This came as quite a surprise because DC has been the only major publisher absent from the digital world to date. The app is built on the same Comixology platform that’s used by the Marvel and Boom apps. This format, at least on the iPhone, basically divides each comic page up into panels and guides the reader through each one for a clean and easy reading experience.
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I’ve been meaning to write about this for a while now, but put it off until I had a chance to use all of the digital reading options Marvel has out there. Thanks to Dave Z for the loaner iPad.

The launch of the iPad brought with it a new comic book reader app from Marvel Comics. The app is actually available for both the iPhone/iPod Touch and the iPad, and is designed slightly differently for each platform. Free issues are offered and have been updated a few times since launch, but all other issues offered are sold at $1.99 each. Marvel has also offered a subscription service called Digital Comics Unlimited for a few years now that allows you to read books on a computer using a Flash reader through a web browser. I am a current subscriber, but haven’t really used the service extensively. A much larger selection is available through the subscription and you can read as much as you want for $4.95/month. Digital books are generally released digitally at least six months after they are released in print.

In honor of the release of Iron Man 2, I compared all the platforms using Matt Fraction and Salvador Laroca’s Invincible Iron Man #1, which is a current free download from the Marvel app and one of the thousands of books available by subscription.

The book downloaded a lot faster on the iPad than my first generation iPhone over WiFi. I could easily read the full page on the iPad without zooming in or using the Smart Panel feature that takes you through the panels with each swipe. The iPhone automatically goes into Smart Panel mode and that’s probably a necessity given the smaller screen size. Even though you can change the settings to show the full pages on entry or exit, this takes a lot away from reading the book for me since the full page doesn’t really lend itself to being readable in most instances. There also didn’t seem to be a way select a page on the phone.

Reading using the Digital Comics subscription is a lot different from the app. The Smart Panel feature doesn’t actually go to the panels so much as quarter pages for the most part. There’s also no rotation on a computer monitor, so any portrait image is constrained to the height of the screen. This isn’t so bad on a desktop machine, but on the laptop things are pretty underwhelming. Also as you might expect, the reader can run much faster on a desktop than a laptop, to the point where reading my laptop seemed to be a fairly cumbersome experience.

In this particular issue, there’s a two page spread of Tony Stark monitoring everyone in the Marvel Universe that pilots a suit similar to his Iron Man armor. I used this as a sort of benchmark of what made for the most dramatic experience. This image seemed to look best on the iPad. It could be that the reading software has been better optimized or it could be that the dimensions of my laptop screen just aren’t ideal for comic viewing. Even on my desktop, the reader just had a lot of negative space around the pages, where the iPad zoomed in a used every bit of real estate to present the image.

While the iPad is a great portable way to deliver comics content, I may not be the typical target customer for this. It has great presentation, offers the flexibility of reading away from my desk, and is easier than using my laptop, but the price structure is the worst. I’m going to continue to buy hard copies of the things I want to own. Given that they’re $3 for something I can hold in my hands, I don’t want to pay $2 for an electronic copy (I still buy CDs too). Combine this with the fact that what I’ve read through my subscription so far has been limited to things I didn’t want to buy when they were new, and there’s no way I want to pay $2 an issue for them. Ideally, I would be able to use my subscription to read content I’m already paying for on the iPad, but that’s not the arrangement right now as Marvel considers them two separate services.

Digital comics could be a way to get me away from buying books that I want to read but don’t need to own a hard copy of and resent for taking up too much of my space. I’d rather read those things at the subscription rate than pay per issue, so as nice as the iPad app is, it’s just not a better solution at the moment.

Marvel Digital Comics Unlimited subscriptions were 30% off yesterday in celebration of “Cyber Monday.”  I just signed up.  I’m not buying into whatever “Cyber Monday” is supposed to be, but it provided a discount so I’m going to try it.

As an experiment, there are some titles I’m going to stop buying in print and see if I ever get to them online.  There’s current’y at least a six month delay between the print release of Marvel’s comics and their availability through DCU (this acronym  confused Angie initially, but I think she sees the humor in it now).  If past experience is any indication, I may never read a single book that I’m “waiting” on (I just can’t help but think about the three years worth of Generation X, X-Force, X-Man and Cable issues I purchased years ago and never read after falling behind).

That being said, I do have an interest in reading the Rogue and Nightcrawler titles that came out in 2004 and they’re both available. Anyone else out there subscribing to this service?